The Blueprint Nike SB shoe. Blueprint is a well know UK skate brand, and the shoe celebrated the very best of british. We designed all the communication materials around the launch. Keeping in mind the four parties; Nike SB, Blueprint, Made for Skate and Moving Units.
As the event was much about exploration and travelling around London, we based the graphics on the London Oyster Card; the card you need to get around town on public transportation. We created the “Oi star!” card, pre-paid travel for all invitees, with a bespoke map to all skate locations around town.