![](http://floda31.com/marije/wp-content/uploads/2014/11/drs-audience.jpg)
DRS 2014 – Design's Big Debates was a conference aimed to engage in discussions and debates on the future directions of design and design research. The conference branding was based around the concept of networked connections.
![](http://floda31.com/marije/wp-content/uploads/2014/11/DRS-Screen-11.jpg)
We created an interactive screen, making the conference branding come to 'live' highlighting more networked connections as the space filled with more conversation.
![](http://floda31.com/marije/wp-content/uploads/2014/11/drs-screen11.jpg)
The interactive screen in the background more active as more networking takes place.
![](http://floda31.com/marije/wp-content/uploads/2014/11/DRs-Outdoor1.jpg)
As the conference took place across the Umeå arts campus in different buildings, a comprehensive signage system was put in place, connecting the dots.
![](http://floda31.com/marije/wp-content/uploads/2014/11/DRS-Wayfinding.jpg)
Each building had it's own colour coding, the wayfinding was based around a comprehensive breadcrumb structure, mimicking the website and conference companion.
![](http://floda31.com/marije/wp-content/uploads/2014/11/DRS-Companion-2.jpg)
The conference companion featured excerpts of all the talks and very comprehensive colour coding and wayfinding tools to get visitors to the right place.
![](http://floda31.com/marije/wp-content/uploads/2014/11/DRS-Companion-schedule.jpg)
Conference companion colour coded schedule.
![](http://floda31.com/marije/wp-content/uploads/2014/11/DRS-Companion-maps1.jpg)
Conference companion colour coded map.
![](http://floda31.com/marije/wp-content/uploads/2014/11/DRS-Companion-abstracts.jpg)
Conference companion colour coded abstract.
![](http://floda31.com/marije/wp-content/uploads/2014/11/DRS-Banner.jpg)
Big banner with network branding.
![](http://floda31.com/marije/wp-content/uploads/2014/11/Sliperiet-Schedule.jpg)
Schedule overview in foyer. Visitors where given goodie bags with network branding, each with a unique (hand-stitched) network.