DRS2014 – Design’s Big Debates

Works

DRS2014 – Design’s Big Debates

Creative Fields
Branding, Experiences

Client
Design Research Society

Project URL
www.drs2014.org/en/

The Design Research Society is the longest established multi-disciplinary worldwide society for the design research community.

It was time for a change. The 2014 conference saw a change in the conference format; it encouraged conversation and discussion on the bigger issues within design; open source, sustainability and life hacking.

We created a visual identity that reflected this format of openness, discussion and connection. The identity in action connected people, thoughts and physical spaces.

DRS 2014 – Design's Big Debates was a conference aimed to engage in discussions and debates on the future directions of design and design research. The conference branding was based around the concept of networked connections.

We created an interactive screen, making the conference branding come to 'live' highlighting more networked connections as the space filled with more conversation.

The interactive screen in the background more active as more networking takes place.

As the conference took place across the Umeå arts campus in different buildings, a comprehensive signage system was put in place, connecting the dots.

Each building had it's own colour coding, the wayfinding was based around a comprehensive breadcrumb structure, mimicking the website and conference companion.

The conference companion featured excerpts of all the talks and very comprehensive colour coding and wayfinding tools to get visitors to the right place.

Conference companion colour coded schedule.

Conference companion colour coded map.

Conference companion colour coded abstract.

Big banner with network branding.

Schedule overview in foyer. Visitors where given goodie bags with network branding, each with a unique (hand-stitched) network.