Here you can see a random selection of some of our work. Contact us to find out more, info-at-floda31-dot-com.

Nike EHQ skate landscape

This is a renovated city square that connects the offices and sports activities on the Nike Campus. In addition, the Nike skate area is freely accessible daily.

It is called a skate landscape because of its combination between traditional architecture and skateboard architecture. The skate landscape is intended as a public space that incorporates varius skate-able elements. This makes it feel more like a skate spot rather than the traditional skatepark. All skate-able elements are based on shapes and object that have shaped skateboarding over the past decades, with the Aalto wave as its centerpiece.

The area is characterized by its authentic and inviting appearance, designed to stimulate skateboarders’ creativity. This new hybrid area is built to be inviting to all audiences and a forward-thinking approach to public spaces, which hopefully will lead to many more similar areas.

Image: Nine yards
Image: Nine Yards
Image: Marcel Veldman
Image: Marcel Veldman
Short documentary about the development of the Nike EHQ Skatelandscape. Film by Pastrami.

Conceptual direction/Design: F31 Rich Holland @floda31drc Marije de Haas (with engineering support from @bedir.bekar)
Skate landscape build: Nine Yards
Hoofdaannemer: De Enk @de_enk_groen_en_golf
Landschap: @bureaubplusb
Ingenieur: BK ingenieurs
The Bounce: Ruben Sanchez @zoonchez

Special thanks to:
Wouter Bakker @digiwout
Eelco de koning @eelcodekoning
Nike SB team @nikesb

NikeSB – Questionable Skateboard Knowledge Geek Overlord Board Game

The title says it all; a questionable skateboard knowledge geek overlord board game. We created board game to test skate knowledge, based on the concept of the road trip. 

Photo: Marcel Veldman
Photo: Marcel Veldman
Photo: Marcel Veldman

Data visualisations

We work with quantitative and qualitative data. We visualise data in order to find hidden patterns and meaning. In our opinion it is important to present data in context, in order to provide a better understanding. Data can be shaped and moulded and can be used for good and bad. As designers, we believe it is important to collaborate with data specialists to understand meaning, context and consequence. Asking the right questions and designing better ways to collect data will become more and more important.

Plotting each Cape Farewell participant’s reactions to various environmental factors during the 2008 Amazon expedition.
How late is late? A work in progress, mapping various cultural ideas on what time is on time for various situations; job interviews, dinners, parties and so on. As a general rule – being early is bad! Except when you are in the Nordic countries…

Foundation 5

We bring together specialists in pre-hospital care and designers, to look at ways to better design the way we care for people in emergency situations. We look at the way we train future doctors, workflow, stress management and procedures. How can we improve the whole system, to save more people’s lives?

Shown here Susanne Duswald’s MFA project at Umeå Institute of Design.

Video: Susanne Duswald @ Umeå Insitute of Design. Photo: Wig Worland.