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We designed the Nike 6.0 Point of Sale items for many seasons running. This was a bespoke 3D wall for the signature shop Size in Carnaby Street, London.
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Generic point-of-sale items to be distributed to stores across the whole of Europe.
The initial launch of NKE6.0 was a huge success. So much so that action sports now takes it’s place amongst the big strands within Nike, alongside football and golf.
It was time for a rebrand. The mutant had done it’s job very well, and could now rest in peace. The brand could now proudly wear the swoosh.
With Nike6.0 fully in the mainstream we got busy designing Point of Sale, adverts brand packs and much more. Always keeping in mind the supporting nature of the brand.