The initial launch of NKE6.0 was a huge success. So much so that action sports now takes it’s place amongst the big strands within Nike, alongside football and golf.
It was time for a rebrand. The mutant had done it’s job very well, and could now rest in peace. The brand could now proudly wear the swoosh.
With Nike6.0 fully in the mainstream we got busy designing Point of Sale, adverts brand packs and much more. Always keeping in mind the supporting nature of the brand.