{"id":318,"date":"2014-12-10T19:53:54","date_gmt":"2014-12-10T19:53:54","guid":{"rendered":"http:\/\/floda31.com\/richholland\/?p=318"},"modified":"2016-08-27T08:50:07","modified_gmt":"2016-08-27T08:50:07","slug":"nike-6-0","status":"publish","type":"post","link":"http:\/\/floda31.com\/richholland\/2014\/12\/10\/nike-6-0\/","title":{"rendered":"Nike 6.0"},"content":{"rendered":"<p>From the genesis of this brand and whilst at <em>Bullet,\u00a0<\/em>I was involved with the creative direction from a EMEA perspective together with Martina Luger from EHQ. The launch was crafted\u00a0together with the USA with a creative mixed between the two to give global brand cohesion. Along with the latter we went on to be responsible for handling all of the brand activation marketing, online and printed advertising media, seasonal point of sale concept creation and some production for over 6 years. We also created event branding elements and some bespoke events, like the <a href=\"https:\/\/www.youtube.com\/watch?v=vgAAMAEJvaU\" target=\"_blank\">Tunnel Jam<\/a>. (This won Nike an award and was a global\u00a0success\u00a0now with almost 3 million YT hits)<\/p>\n<p><a href=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-4-1024-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-383\" src=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-2-1024-3-500x354.jpg\" alt=\"slide-2-1024-3\" width=\"750\" height=\"531\" srcset=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-2-1024-3-500x354.jpg 500w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-2-1024-3-210x148.jpg 210w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-2-1024-3.jpg 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/Mutants.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-555\" src=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/Mutants.jpg\" alt=\"Mutants\" width=\"750\" height=\"750\" srcset=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/Mutants.jpg 1024w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/Mutants-150x150.jpg 150w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/Mutants-500x500.jpg 500w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/Mutants-210x210.jpg 210w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><a href=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-4-1024-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-385\" src=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-5-1024-2-500x354.jpg\" alt=\"slide-5-1024-2\" width=\"750\" height=\"531\" srcset=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-5-1024-2-500x354.jpg 500w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-5-1024-2-210x148.jpg 210w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-5-1024-2.jpg 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-384\" src=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-4-1024-3-500x354.jpg\" alt=\"slide-4-1024-3\" width=\"750\" height=\"531\" srcset=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-4-1024-3-500x354.jpg 500w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-4-1024-3-210x148.jpg 210w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-4-1024-3.jpg 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-386\" src=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-10-1024-2-500x354.jpg\" alt=\"slide-10-1024-2\" width=\"750\" height=\"531\" srcset=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-10-1024-2-500x354.jpg 500w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-10-1024-2-210x148.jpg 210w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-10-1024-2.jpg 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-387\" src=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-12-1024-1-500x354.jpg\" alt=\"slide-12-1024-1\" width=\"750\" height=\"531\" srcset=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-12-1024-1-500x354.jpg 500w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-12-1024-1-210x148.jpg 210w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-12-1024-1.jpg 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-390\" src=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-17-1024-500x354.jpg\" alt=\"slide-17-1024\" width=\"750\" height=\"531\" srcset=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-17-1024-500x354.jpg 500w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-17-1024-210x148.jpg 210w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-17-1024.jpg 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-389\" src=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-16-1024-500x354.jpg\" alt=\"slide-16-1024\" width=\"750\" height=\"531\" srcset=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-16-1024-500x354.jpg 500w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-16-1024-210x148.jpg 210w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-16-1024.jpg 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-388\" src=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-13-1024-500x354.jpg\" alt=\"slide-13-1024\" width=\"750\" height=\"531\" srcset=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-13-1024-500x354.jpg 500w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-13-1024-210x148.jpg 210w, http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/slide-13-1024.jpg 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><a href=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/N6-Calendar-14-of-16-v2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-548\" src=\"http:\/\/floda31.com\/richholland\/wp-content\/uploads\/2014\/12\/N6-Calendar-14-of-16-v2-1024x683.jpg\" alt=\"N6-Calendar (14 of 16) v2\" width=\"750\" height=\"531\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the genesis of this brand and whilst at Bullet,\u00a0I was involved with the creative direction from a EMEA perspective together with Martina Luger from EHQ. The launch was crafted\u00a0together with the USA with a creative mixed between the two<\/p>\n","protected":false},"author":1,"featured_media":368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9,8],"tags":[],"class_list":["post-318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-direction","category-design-creation","category-production-management"],"_links":{"self":[{"href":"http:\/\/floda31.com\/richholland\/wp-json\/wp\/v2\/posts\/318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/floda31.com\/richholland\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/floda31.com\/richholland\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/floda31.com\/richholland\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/floda31.com\/richholland\/wp-json\/wp\/v2\/comments?post=318"}],"version-history":[{"count":15,"href":"http:\/\/floda31.com\/richholland\/wp-json\/wp\/v2\/posts\/318\/revisions"}],"predecessor-version":[{"id":706,"href":"http:\/\/floda31.com\/richholland\/wp-json\/wp\/v2\/posts\/318\/revisions\/706"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/floda31.com\/richholland\/wp-json\/wp\/v2\/media\/368"}],"wp:attachment":[{"href":"http:\/\/floda31.com\/richholland\/wp-json\/wp\/v2\/media?parent=318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/floda31.com\/richholland\/wp-json\/wp\/v2\/categories?post=318"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/floda31.com\/richholland\/wp-json\/wp\/v2\/tags?post=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}