![](http://floda31.com/richholland/wp-content/uploads/2014/12/KmagCVR_PortfolioImages-210x272.jpg)
Knowledge Mag
Together with Marije de Haas and whilst at Bullet, for many years we worked on the creative direction and designed this very popular Drum’N’Bass magazine.
![](http://floda31.com/richholland/wp-content/uploads/2014/12/KmagCVR_PortfolioImages-210x272.jpg)
Knowledge Mag
Together with Marije de Haas and whilst at Bullet, for many years we worked on the creative direction and designed this very popular Drum’N’Bass magazine.
![](http://floda31.com/richholland/wp-content/uploads/2014/12/F31house07-210x139.jpg)
Floda31 main residents
The challenge was to build a comfortable, as passive as could be four bedroom house using the shell of the existing building. The end result used a combination of modern and recycled furniture and materials. Big thanks to Alex and Matt who came
![](http://floda31.com/richholland/wp-content/uploads/2014/12/F31house07-210x139.jpg)
Floda31 main residents
The challenge was to build a comfortable, as passive as could be four bedroom house using the shell of the existing building. The end result used a combination of modern and recycled furniture and materials. Big thanks to Alex and Matt who came
![](http://floda31.com/richholland/wp-content/uploads/2014/12/WindowOutside1-210x188.jpg)
Nike SNB Gigi Ruf
Bespoke shop display of the new Gigi Ruf snowboard boot, this was a one off for Nike Snowboardings second European product launch, with the event being held in Innsbruck, Austria.
![](http://floda31.com/richholland/wp-content/uploads/2014/12/WindowOutside1-210x188.jpg)
Nike SNB Gigi Ruf
Bespoke shop display of the new Gigi Ruf snowboard boot, this was a one off for Nike Snowboardings second European product launch, with the event being held in Innsbruck, Austria.
![](http://floda31.com/richholland/wp-content/uploads/2014/12/nikeSBlogoHeader-210x167.jpg)
Nike SB
Creative direction from a EMEA perspective working together with Bjorn Wiersma from the European headquarters in Hilversum, we were responsible for handling all of the online and printed advertising media, seasonal point of sale concept creation, event branding elements creation and
![](http://floda31.com/richholland/wp-content/uploads/2014/12/nikeSBlogoHeader-210x167.jpg)
Nike SB
Creative direction from a EMEA perspective working together with Bjorn Wiersma from the European headquarters in Hilversum, we were responsible for handling all of the online and printed advertising media, seasonal point of sale concept creation, event branding elements creation and
![](http://floda31.com/richholland/wp-content/uploads/2014/12/N6-Surf-House_Edit-210x139.jpg)
Nike 6.0
From the genesis of this brand and whilst at Bullet, I was involved with the creative direction from a EMEA perspective together with Martina Luger from EHQ. The launch was crafted together with the USA with a creative mixed between the two
![](http://floda31.com/richholland/wp-content/uploads/2014/12/N6-Surf-House_Edit-210x139.jpg)
Nike 6.0
From the genesis of this brand and whilst at Bullet, I was involved with the creative direction from a EMEA perspective together with Martina Luger from EHQ. The launch was crafted together with the USA with a creative mixed between the two
![](http://floda31.com/richholland/wp-content/uploads/2014/12/PhotoBooth_Inside-210x210.jpg)
UID Photobooth
Creation of a small booth to capture the students so the staff can put a face to a name more easily. For this I used a two way mirror the full length of the box with the camera and lights
![](http://floda31.com/richholland/wp-content/uploads/2014/12/PhotoBooth_Inside-210x210.jpg)
UID Photobooth
Creation of a small booth to capture the students so the staff can put a face to a name more easily. For this I used a two way mirror the full length of the box with the camera and lights
![](http://floda31.com/richholland/wp-content/uploads/2014/12/goa2-210x157.jpg)
Sk8 Goa
My role in this was in the genesis of the project, the own invited me out to Goa to create the plan and build a wooden mini ramp and concrete pool in the back garden of his jungle home. I enlisted some
![](http://floda31.com/richholland/wp-content/uploads/2014/12/goa2-210x157.jpg)
Sk8 Goa
My role in this was in the genesis of the project, the own invited me out to Goa to create the plan and build a wooden mini ramp and concrete pool in the back garden of his jungle home. I enlisted some
![](http://floda31.com/richholland/wp-content/uploads/2014/12/MadeForSkate-7393-210x140.jpg)
NikeSB pop-up Amsterdam
A month long installation in central Amsterdam, the store was laid out over 4 floors. On the top floor was an exhibition on the history of skate shoes made by Made For Skate, the second floor exhibited artwork from the legendary
![](http://floda31.com/richholland/wp-content/uploads/2014/12/MadeForSkate-7393-210x140.jpg)
NikeSB pop-up Amsterdam
A month long installation in central Amsterdam, the store was laid out over 4 floors. On the top floor was an exhibition on the history of skate shoes made by Made For Skate, the second floor exhibited artwork from the legendary
![](http://floda31.com/richholland/wp-content/uploads/2014/12/Floda31Wrorkshop04-210x118.jpg)
Floda31 workshop
Interior rework of an old Västerbotten barn, turned into a comfortable warm space to create. We opened up the space to light by using some old windows from the main house this also gave the space a great view over
![](http://floda31.com/richholland/wp-content/uploads/2014/12/Floda31Wrorkshop04-210x118.jpg)
Floda31 workshop
Interior rework of an old Västerbotten barn, turned into a comfortable warm space to create. We opened up the space to light by using some old windows from the main house this also gave the space a great view over
![](http://floda31.com/richholland/wp-content/uploads/2014/12/SlamSB_London_A-210x140.jpg)
NikeSB pop-up London
Three month pop-up store in central London, in the basement of Slam City Skates. All the walls were modular shelving to house photographs of SB riders, product, special point of sale items and team rider boards, the bespoke Chesterfields were produced for an
![](http://floda31.com/richholland/wp-content/uploads/2014/12/SlamSB_London_A-210x140.jpg)
NikeSB pop-up London
Three month pop-up store in central London, in the basement of Slam City Skates. All the walls were modular shelving to house photographs of SB riders, product, special point of sale items and team rider boards, the bespoke Chesterfields were produced for an