Production & management
![](http://floda31.com/richholland/wp-content/uploads/2014/12/DSC_9039-210x145.jpg)
NikeSB Omar launch
Creation of a temporary room with a spaceship themed interior for the launch and media presentation about Omars new intersteller inspired shoe. Here are some links to press articles: weartested.com Mpora
![](http://floda31.com/richholland/wp-content/uploads/2014/12/DSC_9039-210x145.jpg)
NikeSB Omar launch
Creation of a temporary room with a spaceship themed interior for the launch and media presentation about Omars new intersteller inspired shoe. Here are some links to press articles: weartested.com Mpora
![](http://floda31.com/richholland/wp-content/uploads/2016/08/cave-studio-210x119.png)
CAVE studio
Initially F31 was commissioned by the Swedish Interactive Institute in Umeå to help design and produce a new interactive meeting room for the Sliperiet in Umeå. Much of the user studies, and ideation relating to the use of the room and objects with-in had
![](http://floda31.com/richholland/wp-content/uploads/2016/08/cave-studio-210x119.png)
CAVE studio
Initially F31 was commissioned by the Swedish Interactive Institute in Umeå to help design and produce a new interactive meeting room for the Sliperiet in Umeå. Much of the user studies, and ideation relating to the use of the room and objects with-in had
![](http://floda31.com/richholland/wp-content/uploads/2014/11/easskatekid-210x140.jpg)
EA Skate
Creative, production and event aspect of the brand launch activation elements for EA SKATE. Along side more traditional 2D elements, we made a set of forms based on world famous skate spots that were found in game, and placed them
![](http://floda31.com/richholland/wp-content/uploads/2014/11/easskatekid-210x140.jpg)
EA Skate
Creative, production and event aspect of the brand launch activation elements for EA SKATE. Along side more traditional 2D elements, we made a set of forms based on world famous skate spots that were found in game, and placed them
![](http://floda31.com/richholland/wp-content/uploads/2014/11/UppDrag1-210x133.jpg)
Uppdrag Mars
Design and creation of a foldable and movable model landscape of Mars for Umevatoriet. This was big enough for remotely operated a mini rover to drive about on picking up Mars dust and rocks to analyse. The rover was controlled virtually via tablets,
![](http://floda31.com/richholland/wp-content/uploads/2014/11/UppDrag1-210x133.jpg)
Uppdrag Mars
Design and creation of a foldable and movable model landscape of Mars for Umevatoriet. This was big enough for remotely operated a mini rover to drive about on picking up Mars dust and rocks to analyse. The rover was controlled virtually via tablets,
![](http://floda31.com/richholland/wp-content/uploads/2014/11/8190348931_a06bd9b62b-210x210.jpg)
Jibsticle
Jib box that gives the user a light trail feedback. Built together with Steven Beaton in my workshop at Floda31, it was a plywood and acrylic construction with LED lights controlled by arduino, such a interactive object was a world first for
![](http://floda31.com/richholland/wp-content/uploads/2014/11/8190348931_a06bd9b62b-210x210.jpg)
Jibsticle
Jib box that gives the user a light trail feedback. Built together with Steven Beaton in my workshop at Floda31, it was a plywood and acrylic construction with LED lights controlled by arduino, such a interactive object was a world first for
![](http://floda31.com/richholland/wp-content/uploads/2014/11/N6-TunnelJam-3-210x157.jpg)
Nike 6.0 Tunnel Jam
Global BMX competition in an old railway tunnel, south west of London. My role was to head up the interior design and production aspect of the whole physical space. After our initial concept sketches, we worked with Piers from 9c ramps and
![](http://floda31.com/richholland/wp-content/uploads/2014/11/N6-TunnelJam-3-210x157.jpg)
Nike 6.0 Tunnel Jam
Global BMX competition in an old railway tunnel, south west of London. My role was to head up the interior design and production aspect of the whole physical space. After our initial concept sketches, we worked with Piers from 9c ramps and
![](http://floda31.com/richholland/wp-content/uploads/2014/11/front-frigge--210x139.jpg)
Friggebodar
An architectural project to build a sustainable mini house at Floda31. This mini-house needed to house residents at Floda31, to have a sleeping space, and a work space, all with a footprint of 15m² or less. It also needed to
![](http://floda31.com/richholland/wp-content/uploads/2014/11/front-frigge--210x139.jpg)
Friggebodar
An architectural project to build a sustainable mini house at Floda31. This mini-house needed to house residents at Floda31, to have a sleeping space, and a work space, all with a footprint of 15m² or less. It also needed to
![](http://floda31.com/richholland/wp-content/uploads/2014/11/AldrichHall-210x157.jpg)
Nike SB Koston 2
London IT launch at 1974 of the Koston 2 shoes, I designed and built 7 mini golf courses that were based on famous street sports Eric has skated over his career. Seven teams then t’ed off. I was on Eric’s team,
![](http://floda31.com/richholland/wp-content/uploads/2014/11/AldrichHall-210x157.jpg)
Nike SB Koston 2
London IT launch at 1974 of the Koston 2 shoes, I designed and built 7 mini golf courses that were based on famous street sports Eric has skated over his career. Seven teams then t’ed off. I was on Eric’s team,
![](http://floda31.com/richholland/wp-content/uploads/2014/08/SnakeWomanOnly-210x152.jpg)
CIDE
Together with Greg Finch and Alan Rushbrooke we created a skateboard shop that was situated on Lower Marsh, just behind Waterloo station in London. In the basement was a small gallery called 88B which we also curated which turned over
![](http://floda31.com/richholland/wp-content/uploads/2014/08/SnakeWomanOnly-210x152.jpg)
CIDE
Together with Greg Finch and Alan Rushbrooke we created a skateboard shop that was situated on Lower Marsh, just behind Waterloo station in London. In the basement was a small gallery called 88B which we also curated which turned over