Production & management
![](http://floda31.com/richholland/wp-content/uploads/2014/11/Moving_CONS_PROJECT_BERLIN_Grey_Henry_Kinsgford-210x139.jpg)
Cons Project Berlin
Design and production of modular interactive objects for the CONS project Berlin. There were 9 objects in total all made from 5mm plate steel. The objects could combine in various ways to create more interesting forms. The invitation for the day
![](http://floda31.com/richholland/wp-content/uploads/2014/11/Moving_CONS_PROJECT_BERLIN_Grey_Henry_Kinsgford-210x139.jpg)
Cons Project Berlin
Design and production of modular interactive objects for the CONS project Berlin. There were 9 objects in total all made from 5mm plate steel. The objects could combine in various ways to create more interesting forms. The invitation for the day
![](http://floda31.com/richholland/wp-content/uploads/2014/11/CONSprojectLND_01-210x210.jpg)
Cons Project London
Together with Converse CONS brand ambassador Jerome Campbell, we designed and then produced a street that was filled with rare find, perfect street spots. This was a combination of real and fake elements, to give a realer then fake feel. Along side
![](http://floda31.com/richholland/wp-content/uploads/2014/11/CONSprojectLND_01-210x210.jpg)
Cons Project London
Together with Converse CONS brand ambassador Jerome Campbell, we designed and then produced a street that was filled with rare find, perfect street spots. This was a combination of real and fake elements, to give a realer then fake feel. Along side
![](http://floda31.com/richholland/wp-content/uploads/2014/11/Overview-210x109.jpg)
Cons Project Barcelona
We were commissioned by Converse CONS to help create, produce and build a unique event in a disused section of the Port of Barcelona. This was the first CONS project, an initiative to transform disused urban space through skateboarding, art
![](http://floda31.com/richholland/wp-content/uploads/2014/11/Overview-210x109.jpg)
Cons Project Barcelona
We were commissioned by Converse CONS to help create, produce and build a unique event in a disused section of the Port of Barcelona. This was the first CONS project, an initiative to transform disused urban space through skateboarding, art
![](http://floda31.com/richholland/wp-content/uploads/2014/12/F31house07-210x139.jpg)
Floda31 main residents
The challenge was to build a comfortable, as passive as could be four bedroom house using the shell of the existing building. The end result used a combination of modern and recycled furniture and materials. Big thanks to Alex and Matt who came
![](http://floda31.com/richholland/wp-content/uploads/2014/12/F31house07-210x139.jpg)
Floda31 main residents
The challenge was to build a comfortable, as passive as could be four bedroom house using the shell of the existing building. The end result used a combination of modern and recycled furniture and materials. Big thanks to Alex and Matt who came
![](http://floda31.com/richholland/wp-content/uploads/2014/12/nikeSBlogoHeader-210x167.jpg)
Nike SB
Creative direction from a EMEA perspective working together with Bjorn Wiersma from the European headquarters in Hilversum, we were responsible for handling all of the online and printed advertising media, seasonal point of sale concept creation, event branding elements creation and
![](http://floda31.com/richholland/wp-content/uploads/2014/12/nikeSBlogoHeader-210x167.jpg)
Nike SB
Creative direction from a EMEA perspective working together with Bjorn Wiersma from the European headquarters in Hilversum, we were responsible for handling all of the online and printed advertising media, seasonal point of sale concept creation, event branding elements creation and
![](http://floda31.com/richholland/wp-content/uploads/2014/12/N6-Surf-House_Edit-210x139.jpg)
Nike 6.0
From the genesis of this brand and whilst at Bullet, I was involved with the creative direction from a EMEA perspective together with Martina Luger from EHQ. The launch was crafted together with the USA with a creative mixed between the two
![](http://floda31.com/richholland/wp-content/uploads/2014/12/N6-Surf-House_Edit-210x139.jpg)
Nike 6.0
From the genesis of this brand and whilst at Bullet, I was involved with the creative direction from a EMEA perspective together with Martina Luger from EHQ. The launch was crafted together with the USA with a creative mixed between the two
![](http://floda31.com/richholland/wp-content/uploads/2014/12/PhotoBooth_Inside-210x210.jpg)
UID Photobooth
Creation of a small booth to capture the students so the staff can put a face to a name more easily. For this I used a two way mirror the full length of the box with the camera and lights
![](http://floda31.com/richholland/wp-content/uploads/2014/12/PhotoBooth_Inside-210x210.jpg)
UID Photobooth
Creation of a small booth to capture the students so the staff can put a face to a name more easily. For this I used a two way mirror the full length of the box with the camera and lights
![](http://floda31.com/richholland/wp-content/uploads/2014/12/goa2-210x157.jpg)
Sk8 Goa
My role in this was in the genesis of the project, the own invited me out to Goa to create the plan and build a wooden mini ramp and concrete pool in the back garden of his jungle home. I enlisted some
![](http://floda31.com/richholland/wp-content/uploads/2014/12/goa2-210x157.jpg)
Sk8 Goa
My role in this was in the genesis of the project, the own invited me out to Goa to create the plan and build a wooden mini ramp and concrete pool in the back garden of his jungle home. I enlisted some
![](http://floda31.com/richholland/wp-content/uploads/2014/12/MadeForSkate-7393-210x140.jpg)
NikeSB pop-up Amsterdam
A month long installation in central Amsterdam, the store was laid out over 4 floors. On the top floor was an exhibition on the history of skate shoes made by Made For Skate, the second floor exhibited artwork from the legendary
![](http://floda31.com/richholland/wp-content/uploads/2014/12/MadeForSkate-7393-210x140.jpg)
NikeSB pop-up Amsterdam
A month long installation in central Amsterdam, the store was laid out over 4 floors. On the top floor was an exhibition on the history of skate shoes made by Made For Skate, the second floor exhibited artwork from the legendary
![](http://floda31.com/richholland/wp-content/uploads/2014/12/SlamSB_London_A-210x140.jpg)
NikeSB pop-up London
Three month pop-up store in central London, in the basement of Slam City Skates. All the walls were modular shelving to house photographs of SB riders, product, special point of sale items and team rider boards, the bespoke Chesterfields were produced for an
![](http://floda31.com/richholland/wp-content/uploads/2014/12/SlamSB_London_A-210x140.jpg)
NikeSB pop-up London
Three month pop-up store in central London, in the basement of Slam City Skates. All the walls were modular shelving to house photographs of SB riders, product, special point of sale items and team rider boards, the bespoke Chesterfields were produced for an