Nike SB

Creative direction from a EMEA perspective working together with Bjorn Wiersma from the European headquarters in Hilversum, we were responsible for handling all of the online and printed advertising media, seasonal point of sale concept creation, event branding elements creation and some bespoke events, like the Fluff Book Launch.

Below the white and red bespoke chesterfields are exclusive POS for a limited edition P-Rod shoe, the inlayed material in the arms is detailed with the same material as the toe of the shoe. Janoski’s POS was a series of taxidermy cabinets with real humans and animal remains that related to experiences he had growing up.The exploded shoe POS was tied into a global print campaign, and really an abstracted physical manifestation of the adverts. The last image is a CooKoo clock that was stylised for the Pigeon Dunk, but in this version the CooKoo was a little Nike Pigeon Dunk. All of these are just some of the elements we made.