NikeSB Blueprint

A launch event for the NikeSB Blueprint shoe, the space held a gallery of the physical history of the skateboard shoe that was created by Daniel and Jergen from the skateboard museum. Along side this were some dissected shoe cabinets I made up from insights into the shoe design process and the components/materials and photographs from the launch skate event.

This was in London so we based the invite on a tube style “Oi-Star” card and wallet, inside was a fold out leaflet with text on one side about the show and a tube map on the back showing where some new skatable sculptures had been dropped. Alongside this event, I also created seven stone sculptures which were dropped at seven different locations around London. On the day as each was dropped skate teams of pro riders and photographers were informed so they could go a shot an image that was then exhibited in the show.