Nike 6.0

From the genesis of this brand and whilst at Bullet, I was involved with the creative direction from a EMEA perspective together with Martina Luger from EHQ. The launch was crafted together with the USA with a creative mixed between the two to give global brand cohesion. Along with the latter we went on to be responsible for handling all of the brand activation marketing, online and printed advertising media, seasonal point of sale concept creation and some production for over 6 years. We also created event branding elements and some bespoke events, like the Tunnel Jam. (This won Nike an award and was a global success now with almost 3 million YT hits)