EA Skate

Creative, production and event aspect of the brand launch activation elements for EA SKATE. Along side more traditional 2D elements, we made a set of forms based on world famous skate spots that were found in game, and placed them in skateparks across England.

We toured the spots with a group of UK professionals, at each spot hosting a best trick competition, a small edit of what went down at each of the seven locations can be found here. After the tour, an online video competition was held, where folk were asked to post a video of their best trick on the objects. The winners were taken on a short trip to San Francisco with some pro riders, and taken to the real world skate spots featured in the game.